For my final project at University I decided to make a project about branding because that is an industry that I am particularly interested in going into.I have created a brand based around the early 1990s hip hop and street scene. The brand I have created is called 'Obscene' This sought of word that would have been used by society and government to describe the hip hop movement. But instead I have used the word as a form of empowerment and taken ownership of it to fight against criticism and racial discrimination.
This is a short advertisement video that I created for this brand using the software Adobe After Effects and Premiere pro.
These are a few extra designs with the tape style that have been made into moving gifs.
